About us

Before we begin our adventure, let's get one thing straight

When you turn on your GPS to get from point A to point B, you hate taking unnecessary detours; here, it's the same thing.

We have studied, listed, and then removed all the superfluous nonsense found on the websites of “industry professionals” in order to better meet your needs through an efficient and straightforward purchasing process, because we respect your time and your money.

No untimely additional sales are suggested to try to get you to buy clothes you don’t need, and the descriptions are natural, without any sugarcoating or pretentiousness.

No psychological pricing is used, as we consider it absurd to add “.99” to try to convince a customer that a product at that price is a good choice.

All our prices are rounded, honest, and identical for all sizes, 365 days a year, forever.

We do not offer sales for the simple reason that our business model is based on solid, sustainable, and profitable foundations.

In fact, selling at a discount is a commercial strategy designed to sell off unsold seasonal items out of season, which requires those who apply it to increase their initial selling prices in order to apply unsightly discounts.

That is not how we do business.

Our advertising is consistent, without empty promises or crazy offers.

We place great importance on the design and marketing of quality clothing for a rational customer base.

We are not interested in customers who are dependent on the artificial peaks created by sales and their distorted promotions.

It goes without saying that when consumption is smooth, it is generally much healthier.

Important aside

The Émergence collection is linked to the creation of our association.

Our first initiative is to improve hygiene for the most disadvantaged members of our community by creating mobile shower units.

We will never film ourselves redistributing capital or invite beneficiaries to hotels or restaurants to accompany them back to their normal lives the next day, as has been observed with certain influencers on social media.

Stupidly capitalizing on the misery and delicate situations of others for conversion purposes is neither in line with our DNA nor our interests.

We will provide them with real, discreet, and factual support, with the aim of offering them the opportunity and mindset they need to gradually, sensibly, and systematically become active members of our society once again.

During all our field interventions, any recordings made between volunteers and beneficiaries will be carried out with their prior and informed consent, formalized by the signing of an image rights charter, and never without their knowledge.

We will respect their beliefs, fundamental rights, physical and moral integrity, and personal privacy in all circumstances.

The proactive approach

I firmly believe that every human being should make an impact during their lifetime.

We are all different, of course, but we all aspire to happiness, and one of the best ways to achieve this is to be proud of what we commit to doing.

This could be planting a tree, digging a well, or having a child, as the saying goes.

The most important thing is to build something good and concrete.

For me, my peace of mind comes from meeting new people, each more inspiring than the last, and learning from them in order to generate new ideas that bring people together and transcend personal and collective limitations to respond to the new social, societal, ecological, and economic challenges that await us, creating solutions that serve the common good.

When conscious and sincere, human action is worth everything; only the craziest people who think they can change the world succeed in doing so.

Gaston Chartron: Director of the Kigumiscale.tech ecosystem.

About us
Before we begin our adventure, let's get one thing straight

When you turn on your GPS to get from point A to point B, you hate taking unnecessary detours; here, it's the same thing.

We have studied, listed, and then removed all the superfluous nonsense found on the websites of “industry professionals” in order to better meet your needs through an efficient and straightforward purchasing process, because we respect your time and your money.

No untimely additional sales are suggested to try to get you to buy clothes you don’t need, and the descriptions are natural, without any sugarcoating or pretentiousness.

There are no psychological pricing tactics, as we consider it absurd to add “.99” to a price in an attempt to convince a customer that a product at that price is a good choice.

All our prices are rounded, honest, and identical for all sizes, 365 days a year, forever.

We do not offer sales for the simple reason that our business model is based on solid, sustainable, and profitable foundations.

In fact, sales are a commercial strategy designed to sell off unsold seasonal items out of season, which means that those who use this strategy have to increase their initial selling prices in order to apply unsightly discounts.

That’s not how we do business.

Our advertising is consistent, without empty promises or crazy claims.

We place great importance on designing and marketing high-quality clothing for a rational customer base.

We are not interested in customers who are dependent on the artificial peaks created by sales and distorted promotions.

It goes without saying that when consumption is smooth, it is generally much healthier.

Important aside

The Émergence collection is linked to the creation of our association.

Our first initiative is to improve hygiene for the most disadvantaged members of our community by creating mobile shower units.

We will never film ourselves redistributing capital or invite beneficiaries to hotels or restaurants to accompany them back to their normal lives the next day, as has been observed with certain influencers on social media.

Stupidly capitalizing on the misery and delicate situations of others for conversion purposes is neither in line with our DNA nor our interests.

We will provide them with real, discreet, and factual support, with the aim of offering them the opportunity and mindset they need to gradually, sensibly, and systematically become active members of our society once again.

During all our field interventions, any recordings made between volunteers and beneficiaries will be carried out with their prior and informed consent, formalized by the signing of an image rights charter, and never without their knowledge.

We will respect their beliefs, fundamental rights, physical and moral integrity, and personal privacy in all circumstances.

The proactive approach

I firmly believe that every human being should make an impact during their lifetime.

We are all different, of course, but we all aspire to happiness, and one of the best ways to achieve this is to be proud of what we commit to doing.

This could be planting a tree, digging a well, or having a child, as the saying goes.

The most important thing is to build something good and concrete.

For me, my peace of mind comes from meeting new people, each more inspiring than the last, and learning from them in order to generate new ideas that bring people together and transcend personal and collective limitations to respond to the new social, societal, ecological, and economic challenges that await us, creating solutions that serve the common good.

When conscious and sincere, human action is worth everything; only the craziest people who think they can change the world succeed in doing so.

Gaston Chartron: Director of the Kigumiscale.tech ecosystem.

About us
Let's get this straight

When you turn on your GPS to get from point A to point B, you hate taking unnecessary detours; here, it's the same thing.

We have studied, listed, and then removed all the superfluous nonsense found on the websites of “industry professionals” in order to better meet your needs through an efficient and straightforward purchasing process, because we respect your time and your money.

No untimely additional sales are suggested to try to get you to buy clothes you don’t need, and the descriptions are natural, without any sugarcoating or pretentiousness.

There are no psychological pricing tactics, as we consider it absurd to add “.99” to a price in an attempt to convince a customer that a product at that price is a good choice.

All our prices are rounded, honest, and identical for all sizes, 365 days a year, forever.

We do not offer sales for the simple reason that our business model is based on solid, sustainable, and profitable foundations.

In fact, sales are a commercial strategy designed to sell off unsold seasonal items out of season, which means that those who use this strategy have to increase their initial selling prices in order to apply unsightly discounts.

That’s not how we do business.

Our advertising is consistent, without empty promises or crazy claims.

We focus on designing and marketing quality clothing for a rational customer base.

We are not interested in customers who are dependent on the artificial peaks created by sales and distorted promotions.

It goes without saying that when consumption is smooth, it is generally much healthier.

Important aside

The Émergence collection is linked to the creation of our association; our first initiative is to improve hygiene for the most disadvantaged members of our community by creating mobile shower units.

We will never film ourselves redistributing capital or invite beneficiaries to hotels or restaurants only to send them back to their old lifestyle the next day, as has been observed with certain influencers on social media.

Stupidly capitalizing on the misery of others for conversion purposes is neither in line with our DNA nor our interests.

We will provide them with factual support, with the aim of offering them the opportunity and the right mindset to gradually, sensibly, and systematically become active forces in our society once again.

During all our field interventions, all recordings made between volunteers and beneficiaries will be carried out with their prior consent, formalized by the signing of a charter relating to image rights, and never without their knowledge.

We will respect their beliefs, fundamental rights, physical and moral integrity, and personal privacy in all circumstances.

The proactive approach

I firmly believe that every human being should make an impact during their lifetime. We are all different, of course, but we all aspire to happiness, and one of the best ways to achieve this is to take pride in what we commit to doing. This could be planting a tree, digging a well, or having a child, as the saying goes.

The most important thing is to build something good and concrete.

For me, my peace of mind comes from meeting new people, each more inspiring than the last, and learning from them in order to generate new ideas that bring people together and transcend personal and collective limitations to meet the new social, societal, ecological, and economic challenges that await us, creating solutions that serve the common good.

When it is conscious and sincere, human action is worth everything; only the craziest people who think they can change the world succeed in doing so.

Gaston Chartron

Director of the Kigumiscale.tech ecosystem.

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